FOR IMMEDIATE RELEASE
VAX Contact: Robin Shea, Public Relations
414-934-1358 rshea@vaxvacationaccess.com
VAX VacationAccess becomes largest aggregator of
supplier driven content for travel agents
MILWAUKEE, WI – March 7, 2011 – VAX VacationAccess (www.VAXVacationAccess.com) has become the largest aggregator of leisure travel agent sales and marketing tools with the growth of its “Supplier Showcases.” Now with over 50 Supplier Showcases, suppliers have the opportunity to provide agents with branded content and tools they need to position themselves as experts, all within one easy to use platform. VAX continues to expand its already broad selection of Supplier Showcases with the addition of valuable Hawaii selling resources from the Hawaii Visitors & Convention Bureau and Blue Sky Tours, and more on the horizon.
“VAX VacationAccess has been committed to supporting leisure travel agents by providing them the tools, resources and technology they need to efficiently match their customers with their vacation dreams,” said Becky Capper, director of vendor and partner development for VAX VacationAccess. “An important part of our mission is the development and expansion of our Supplier Showcases, which not only provide the promotions and offerings of our suppliers, but also equip travel agents with tools like marketing materials, training and detailed information to showcase their value to customers.”
VAX VacationAccess is the largest online selling platform for leisure travel agents and gives suppliers a variety of ways to reach qualified travel agents, including a large audience of home based agents. VAX develops innovative technology to help travel agents and agencies become more productive and profitable players in a highly competitive market.
In January, VAX VacationAccess worked with Blue Sky Tours and the Hawaii Visitors & Convention Bureau to enhance its Hawaii content for travel agents. As Hawaii continues to see growth as a destination, VAX has focused on improving travel agents’ access to all the resources they need to best sell Hawaiian vacations. Hawaii destination information can be accessed from the VAX Destination Center, as well as Blue Sky Tours’ Supplier Showcase, which includes robust content to create a one-stop-shop for all Hawaii information, including unique experiences such as whale watching, surfing and volcano excursions.
Recently, Norwegian Cruise Line chose VAX VacationAccess to provide offers and resources to enable VAX’s highly engaged travel agents to book cruise vacations. The brand’s VAX Supplier Showcase offers current specials, customizable marketing tools, sales resources, and more. In a Fall 2010 survey, VAX travel agents indicated a need for these tools to help them better sell cruise vacations.
“As we look forward, VAX VacationAccess will look to provide even more resources from individual suppliers, as well as destinations,” said Capper. “We are proud to be the largest aggregator of sales and marketing resources for travel agents looking to sell leisure vacations, and will continue to expand in 2011.”
For more information about distributing on VAX VacationAccess or hosting a VAX Supplier Showcase, contact Becky Capper at 414-934-1289 or bcapper@vaxvacationaccess.com.
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VAX VacationAccess Worldwide brings together leisure travel professionals, suppliers and destinations in one easy-to-use online platform. Powerful booking engines for vacation packages, hotels, cruise vacations and air consolidator give travel professionals the flexibility to easily shop and sell custom vacations. Rich content and hundreds of timesaving reservation management, sales, and marketing tools allow travel professionals to succeed in today’s competitive leisure travel industry. Used by more than 100,000 leisure travel agents, VAX VacationAccess was voted “Best Technology Provider” by Agent@Home Readers’ Choice and “Best Supplier/Destination Website” by Recommend Readers’ Choice. Visit www.vaxvacationaccess.com for more information.