The marketing tactics that worked for you years ago just don’t cut it anymore. Today there is no “one-size-fits-all” approach to customer engagement. To be interesting to your customer, you have to get interested in them – which means you have to really understand them and reach them on their level, not yours. And to be successful, you need to develop an engagement plan.
Here are eight steps to building an engagement plan that works:
When you leave marketing behind and apply engagement to your business, you’ll find that you know your customers even better than you did before – and appreciate the fact that your customers are indeed human, not just sales. Engagement can create relationships that simultaneously nourish your business and your spirit. Maybe that’s why you started this career in the first place. To provide beautiful experiences and memories that no one can take away. You already had the expertise, and now you have a plan to do it even better.