Apple Leisure Group (ALG) is making big moves in Europe, after signing an agreement to purchase a majority share in Alua Hotels & Resorts, a hotel group launched in 2015 by a group of experienced hospitality executives. The transactions means ALG will now manage 16 properties and more than 4,000 rooms in Spain. It’s all part of ALG’s commitment to growing their footprint in the Mediterranean. “This acquisition is just the beginning of ALG’s European expansion plans and future contributions to the market’s burgeoning tourism sector,” said Alex Zozoya, CEO of ALG.
Alua Hotels & Resorts has properties throughout the Mediterranean, including Majorca and Ibiza. Their portfolio includes adults-only, all-inclusive, family-oriented and wellness-focused properties.
This is not ALG’s first foray into Europe. In November 2018, ALG announced an expansion of the AMResorts brand into Europe through a strategic alliance with Grupo Inversor Hesperia (GHISA), one of Spain’s largest hotel groups. GHISA will operate four AMResorts in Spain beginning in 2019.
This expansion is great news for travel agents, as it gives you more choices for your clients in some of the world’s most exciting destinations from the recognizable AMResorts and ALG names.