Apple Leisure Group Vacations’ (ALGV) Travel Advisor Appreciation Month takes on a different atmosphere in COVID-19 America. In years past, travel advisors could count on numerous prizes like free trips, dinners, and other awards as the travel industry celebrated its loyal travel advisor distribution networks. This May, however, there still will be incentives, but, more importantly, ALGV will join forces with travel advisors for a much weightier cause: to rebuild a shutdown vacation industry and reignite travel interest in the American public.
“There is no way to underestimate the gravity of what our industry has been through in the last 60 days,” said Executive Vice President Jacki Marks. “More than ever before, tour operators, destinations, hotels and resorts, and the travel advisor community needs to band together to rebuild.”
ALGV will arm its advisor network with initiatives to help them get their clients back on track, highlights of which include:
“We believe that May and June are an opportunity to get clients dreaming about vacations through social media, videos, and emails,” Marks said. “When we start to see changes in border permissions and stay-at-home rules, I think there will be consumer demand for travel, and we want everyone to be prepared.”