There is a great trend toward specialization in the industry. If you are new to the industry or are considering branching out, it is important to pick a specialty area — one you are passionate about.
It’s a big world, and you don’t want to be a jack of all trades, master of none. When you try to generalize, the whole world is your potential market. Aiming to please the whole world is not reasonable or practical, or even very fun! Focusing on a specialty or two will give you a great foundation to build from and will allow your clients to gain confidence in you.
And the good news is that special interest travel is on the upswing. There are people who enjoy all things Disney or love Harry Potter. Others collect coins, love to golf or enjoy haunted castles. More and more people are gravitating to the experts who have intimate knowledge, experience, and passion in those areas. If you are having difficulty picking a specialty, The Travel Institute’s specialization course offerings can help you explore numerous destinations and niches.
There are many benefits to choosing a specialty, including the following:
Just remember that the word “specialize” has the word “special” in it. So, be special! Be unique! Be YOU!