FRAMINGHAM, MA, May 7, 2018 – The Travel Institute today released key findings from its new study, The Changing Face of Travel Agents, which analyzes how agent roles and motivations have changed over the past decade and also identifies key parameters that define successful travel agents.
Among the most enlightening observations: the explosive growth of the independent contractor demographic, the correlation between certification and success, and the positive career outlook among travel professionals.
The results are based on responses of nearly 2,000 U.S. travel agents to an online survey, which was conducted in December 2017 by Schreiner Research Services, an independent market research organization. A number of measures in the survey enable direct comparisons with The Travel Institute’s 2008 proprietary Travel Professional’s Survey providing a longitudinal perspective on changes in the travel industry.
According to President Diane Petras, CTIE, The Changing Face of Travel Agents zeroes in on the four “Cs” of an ever-changing agency community: composition, certification, contentment, and compensation. The survey results will be released in two parts with career contentment and compensation findings revealed this summer.
“What a difference a decade makes when it comes to this comprehensive look at the changing dynamics of our industry,” said Petras. “While we certainly wanted specific certification analytics measured, The Changing Face of Travel Agents is much bigger than that. These metrics are meant for our entire industry to analyze and filter through to what means the most to them.”
There has been a significant change in several key indicators related to the makeup of the travel agent community over the past ten years:
A closer analysis into the background and aspirations of the current IC community reveal dramatic differences from the traditional travel agency employee:
And just how certified is the travel industry? The recent Changing Face study was the first time The Travel Institute has measured this degree of professionalism and the results underscore its financial importance as well as the organization’s reputation for setting the gold standard in travel agent education. Here are the numbers:
Part two of The Changing Face of Travel Agents, focused on career contentment and compensation, will be released this summer.
The Travel Institute contracted with Schreiner Research Services to commission research among U.S. retail travel agents. The online survey was conducted between Nov. 30 – Dec. 29, 2017 and distributed jointly by The Travel Institute (representing 30%) and a number of industry partners (representing 70%). A total of 1,808 travel agents completed the questionnaire.
About The Travel Institute
Established in 1964, The Travel Institute serves as a community of knowledge and insight for all travel professionals. Through innovative education programs, professional certifications, and customized learning solutions, The Institute fulfills its non-profit mission to promote a gold standard of industry knowledge and excellence. For more information about The Travel Institute, visit https://www.thetravelinstitute.com or call (800) 542-4282.