The global hotel chain is introducing more than 300 measures to maximize health and safety throughout their properties, which were designed by the chain’s medical advisory board. The measures make up Iberostar’s How We Care Principles.
“The difficulty lies not in designing safety protocols, but rather in doing so from a holistic, science-based perspective without undoing the progress we’ve made in caring for the ecosystems, said Sabina Fluxá, CEO of Iberostar Hotel Group. “We are proud of the measures we have introduced, particularly because they have allowed us to maintain our commitment to being a single use plastic-free company, as far as legislation permits, reinforcing our circularity policies and use of products that minimize environmental impact.”
Those measures are based on four main pillars: