Travel agents are often asked why – why they chose their path, and why someone should work with them, instead of booking online. Answering these questions through your company’s Vision, Mission and Core Values will help you succinctly communicate your message to clients and others who may not be familiar with your business.
More importantly, they serve as a reminder of what originally inspired your decision to become an agent, and give direction and purpose to your day-to-day activities.
“Where do you see yourself in five years?”
It’s the interview question that has been asked at almost every job interview throughout history. Your Vision Statement should answer this question and outline the future of your agency. It should be aspirational, and act as the compass that guides your short and long-term efforts.
To help you develop your Vision Statement, answer the following questions:
Your Vision Statement should:
A well-developed Mission Statement will communicate your agency’s purpose. If read out loud, it should take about 30 seconds – and could even be thought of as your business’s Elevator Pitch!
Your Mission Statement should answer questions people will ask you about your business, like:
Your values are the qualities that represent your priorities, beliefs and motivations. They form the core of who you are, how your run your business, and how you interact with others.
To determine your Core Values, look at what makes you different and unique. Consider the characteristics that you personally value in yourself and in those around you. For example, KHM Travel Group has 13 Core Values, with our top Core Value being People First. We defined People First as: We will affirm the priceless value of people, in that we will always treat others with respect, honor and dignity.