Travel insights from Andrea Sedlacek, editor of The Compass

Southwest Vacations Celebrates 30 Years!

This May, Southwest Vacations is turning 30. Can you believe it? For people, turning 30 is a big milestone in your life, and it’s really no different for Southwest Vacations.

From the beginning, it’s obvious that Southwest has been very dedicated to travel agents. And that dedication isn’t going anywhere, according to Eric Schueller, managing director of the brand.

“We are so excited and thankful to be celebrating 30 years of Southwest Vacations. The Travel Agency community has supported the brand from the beginning and continues to be a major strategic focus for us,” Schueller says. “We are looking forward to many more years of success together and are very grateful for the continued support.”

It’s turning out to be quite an exciting year for Southwest Vacations. In March, the airline launched service to Hawaii, which in turn allowed the vacation brand to promote the new destination and allow agents to earn bonus cash on select bookings to Hawaii.

Then in May, all of Apple Leisure Group launched their Appreciation Celebration, the biggest, most extravagant giveaway program yet across all six of ALG’s travel agent brands. Southwest is celebrating this by upping the bonus cash you earn on every air + hotel booking to Southwest Vacations’ latest international destinations — including Mexico and the Caribbean — and Hawaiian destinations with trip protection. That means $30 in Agent Bonus Cash.

Happy anniversary, Southwest Vacations! Here’s to 30 more years (and even more) to supporting agents and being the lovable and genuine vacation packager the industry has come to know.

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