Education Program – Virgin Voyages Learning Game

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Travel advisors are inundated with supplier content, making it increasingly difficult for brands to break through and drive meaningful engagement. Traditional training methods often result in passive consumption, limiting information retention and brand connection. VAX VacationAccess provides a way for brands to not only capture attention, but to actively involve advisors in learning their product in a memorable, high-impact way through interactive Learning Games.

Each year, VAX hosts Learning Games where travel advisors have a chance to learn about participating brands and win prizes. The games usually feature six-to-eight questions and run for two weeks. VAX helps promote the game to support the brand, while also giving travel advisors a chance to learn, explore and retain key highlights.

In March 2025, the Virgin Voyages Learning Game reset expectations with a record 3,644 travel advisor participants. From March 3-16, advisors visited the game page, explored Virgin Voyages’ content on VAX to find the answers and submitted for their chance to win a cabin on an epic Virgin Voyages cruise for two adults. The game featured six true/false questions on topics like dining, fare commission and more, helping players grow their knowledge and identify the cruise line’s most notable differentiators.

The game page received 6,950 page views which is a 52% conversion rate and well above the Learning Game average. Complementing the game was unique imagery provided by Virgin Voyages which the VAX team used to design a landing page and promotional banners that captured advisors’ attention.