Welcome back to part two of our celebratory article series in honor of VAX’s 25th anniversary (don’t forget to read part one to hear from three of our trusted advisors about why they use VAX)!
As a home base for business pros and housing all the resources advisors need to help their clients, VAX consistently works behind the scenes to build long-lasting partnerships with the industry’s beating heart: suppliers. Read on to discover why Sharona Rosenfeld, director of sales – leisure worldwide at Hilton; Cristina Fernándes, leisure sales manager at Discover Puerto Rico; and Paulina Chahin, senior director of sales at The Fives Hotels & Residences, love working with VAX.
How long has your brand been a part of the VAX community?
Sharona: More than 15 years.
Cristina: Discover Puerto Rico has been part of the VAX community since 2020.
Paulina: The Fives Hotels & Residences has proudly been part of the VAX community for several years, using the platform as a key channel to showcase our portfolio of resorts and unique offerings to travel advisors across North America.
What is your favorite part about working with VAX?
Sharona: My favorite part of working with VAX is the combination of targeted advisor reach and speed-to-market. Launching a promo — especially while working with Carey — is a real pleasure; she’s always responsive and proactive with fresh ideas to boost Hilton’s visibility. [I also appreciate] the ability to activate a wide slate of marketing tactics.
Cristina: We truly value working with the VAX team. They are always responsive, attentive and a pleasure to collaborate with.
Paulina: Our favorite part about working with VAX is the opportunity to reach such a wide and engaged network of travel advisors in one centralized place. The platform makes it easy to share our brand story, communicate promotions and highlight the unique experiences that set The Fives apart.
How does VAX help your brand connect with travel advisors?
Sharona: VAX connects Hilton to a qualified, booking-ready advisor audience, combining targeted reach, education and measurable campaigns that turn brand storytelling into booking.
Cristina: VAX provides a great opportunity to connect with travel advisors and share the most up-to-date information about Puerto Rico. It also allows us to showcase what is going on with Discover Puerto Rico, keeping advisors informed and engaged with the destination so they can inspire their clients and plan unforgettable trips to the island.
Paulina: VAX provides us with an effective space to connect directly with travel advisors, educate them about our hotels and give them the tools they need to sell confidently. Through training resources, promotions and brand visibility on the platform, VAX helps us strengthen our relationships with advisors and ensure they feel supported in offering The Fives Hotels & Residences to their clients.
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