You’ve booked your group reservation. You’re calculating the amount of commission the series of bookings will bring in, while simultaneously wondering if it’s worth it. You slowly realize the amount of time you’ve spent responding to messages from various group members on different platforms and question if it’s beginning to cut into valuable time you could be spending on other business opportunities. There has to be another way.
Enter: Grouped, an app created by two travel professionals, Chanell Facey and Liana Rowan, who have over 20 years of experience in the industry specializing in group travel.
“Grouped is a communication hub designed for organizing group events, trips and retreats. It’s the ideal place for sharing itineraries, updates and photos, keeping everyone connected and informed,” Rowan said, adding that sometimes advisors wonder if the platform is a CRM. “Grouped enhances your CRM by offering a streamlined platform for real-time group communication and collaboration, ensuring a seamless experience for everyone involved.”
The app was created to fill a gap and offer a solution to challenges Facey and Rowan faced when organizing group travel.
“Grouped was created because we needed it for our own business,” Facey said. “We specialize in groups and always felt there was room for improvement in communication. We really noticed it when I had my destination wedding. When we couldn’t find it, we decided to create it for ourselves, then we realized our peers could benefit from it also… thus Grouped was born.”
From destination weddings and corporate events to family reunions and wellness retreats, this app is ideal for any type of group. Advisors can look like a pro to their clients by offering one tool to connect everyone, sharing instant updates with the group instead of having to contact everyone individually each time. Outside of seamless group communication, the platform also allows for photo sharing and private messaging.
Facey said her favorite feature on the app is the Announcement Feature. “Send out a message to the group and have the notification instantly pop up on their phone,” she said. “As a society we are always on our phones and now the important messages are right there too. No more ‘I didn’t get that email’ or ‘it went to my spam folder,’ or ‘I didn’t know there was a change.’ It is a push notification and saved to the app’s home screen.”
The standard membership allows for advisors to manage up to four active groups at one time, and the premium package allows for eight. Business memberships allow for 12 active groups, and enterprise memberships allow for 25.
Travel advisors can visit thegroupedapp.com to learn more or start a trial.
Originally appeared in the Spring 2025 issue of The Compass magazine
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