A Guide To Growing Your Email List Through Event Engagement

Building an email list is crucial for any business looking to expand its reach and engage with potential clients. This guide will walk you through the process of leveraging events to grow your email list, from selecting the right events to engaging with attendees.

Identifying the Ideal Client and Event Selection

The first step in this process is to identify your ideal client and find events where they are likely to be present. It's important to be judicious with your event selection; smaller events can often be more effective and less costly than larger expos.

To find suitable events, utilize resources like local township websites, chambers of commerce and parks and recreation departments. Additionally, keep an eye out for potential venues while driving around your area or in local Facebook groups.

Preparing for the Event

Once you've selected an event, review any contracts or paperwork provided by the organizers to understand what will be supplied. If the event is outdoors, bring a tent to protect against the weather. Pay attention to whether tables and chairs are provided and bring your own if necessary. For a professional appearance, use black tablecloths and clear signage that communicates who you are, who you serve and what you offer.

Engaging Attendees and Collecting Emails

To incentivize email sign-ups, consider offering a free drawing with a prize, such as a gift card. Use printed forms or Google forms to collect email addresses. Ensure you have a supply box with essentials like tape, a stapler, mini clipboards, pens, business cards and scissors. For better durability, use plastic containers for collateral and clear plastic storage boxes.

Interactive games or activities can enhance engagement, especially if families are your target audience. Simple games with small prizes, like pinwheels or stickers, can attract attention.

Following Up and Building Relationships

The work doesn't end when the event does. Follow up with those who signed up within 48 hours to start building relationships. Remember, sales are relational, and events provide an opportunity to build trust and show that you care about your clients' experiences.

Attending events is a powerful way to grow your email list and connect with potential clients.