ALG Vacations® (ALGV) today announced the relaunch of Blue Sky Tours®, unveiling a refreshed brand identity and dramatically-expanded portfolio of destinations across the Indo-Pacific region. Building on its decades-long reputation as a specialist in Hawaii and the South Pacific, Blue Sky Tours now offers expertly curated vacations in more than 150 destinations spanning from Australia and New Zealand to Southeast Asia and the Middle East.
“Blue Sky Tours has always been about connecting travel advisors to the kinds of destinations that spark curiosity and deliver extraordinary experiences,” said Jacki Marks, Global Head of Trade Brands at ALG Vacations. “This refresh honors that heritage in Hawaii and the South Pacific, while expanding our reach into some of the world’s most exciting coastal destinations, giving advisors more to sell and travelers more to discover.”
With this relaunch, Blue Sky Tours is delivering a more robust product line, new policies, and increased commissions designed specifically with travel advisors in mind:
- Over 150 Indo-Pacific destinations, including new additions like Australia, New Zealand, Thailand, Singapore, Japan, and the Maldives.
- 15% hotel commission on all packaged and land-only bookings for all agencies regardless of sales level, plus commission on airfare and add-ons.
- Low deposit options starting at $250 per person with Travel Protection Plus, and an exclusive $350 on bulk fares without travel protection, giving advisors added flexibility.
- Travel credit flexibility, including redemption validity on sister company Funjet Vacations.
- Access to more DMCs, excursions, and airlines, including Philippines Air, Singapore Airlines, Jetstar, and Bangkok Airlines, for seamless regional travel.
- Competitive pricing aligned with major wholesalers, paired with ALGV’s hallmark service and support, including dedicated booking support from the Premier Destinations Team.
“Our vision for Blue Sky Tours was to evolve it into the premier specialist brand for the Indo-Pacific, while maintaining the care and advisor-first approach that have always been part of its DNA,” said Anna Maria Addesso, Vice President of Marketing at ALG Vacations. “We’ve refreshed the identity to feel modern and vibrant, mirroring the diverse cultures and landscapes of the region.”
Alongside the relaunch, ALGV is introducing additional advisor resources to help drive confidence and bookings:
- A dedicated Blue Sky Tours brand site with destination content, FAQs, and promotional offers
- ALGVPro training modules and resources to support advisors selling and booking Blue Sky Tour destinations
- An expanding toolkit on ALGV360°, featuring destination guides, marketing one-sheeters, and co-branded materials
To further support advisors, ALGV is celebrating the relaunch with exciting offers and giveaways. Blue Sky Tours bookings will be entered for the chance to win a trip for two to Thailand, including air courtesy of Singapore Airlines. Plus, as part of ALGV’s September Friends & Family event, advisors will receive extra entries toward over 100 additional prizes, including $10,000 in cash, content creation kits, and more.
With 62 new destinations now available, and additional rollouts on the horizon through 2026, Blue Sky Tours will continue to grow as ALGV’s leading Indo-Pacific brand.
For more information about Blue Sky Tours, visit www.blueskytours.com. Follow ALGV on Instagram, Facebook, TikTok and LinkedIn for the latest updates.
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