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Whether you’re just getting started as a travel advisor or are an expert in the field, every travel professional has something to gain from attending industry events. From connecting with peers and catching up over cocktails to learning something new and getting to know essential brands and products, travel industry events are designed to help you grow and find success. And while the VAX VacationAccess team hasn’t attended every event the industry has to offer, there are a few we think anyone can benefit from joining. Want to learn more? Here are four annual events every travel advisor should attend.

Ascend

Jam-packed with educational sessions, insights into the latest travel trends, endless networking opportunities and more, ALG Vacations’ annual Ascend conference is an annual industry event travel advisors won't want to miss. Hosted in Cancun, Mexico, attendees will find value in learning from and meeting the people behind popular brands, including VAX VacationAccess, spending the night at a potentially new-to-them property and, because we know advisors love to party, mingling with their peers at epic welcome and farewell events (both of which are heavily themed, of course).

Ascend 2026 will take place from October 21-24, reach out to your BDM to learn more information about how to attend. Click here to read up on all of ALGV's 2026 events.

ASTA Travel Advisor Conference

Taking place each spring, the ASTA Travel Advisor Conference is a favorite among travel pros, and for good reason as, according to the event website, “The ASTA Travel Advisor Conference is the only industry event where you can learn new and innovative ways to sell travel and gain the insights and skills you need to effectively operate and grow your travel business.” Unique from other events, ASTA's conference offers attendees three distinct tracks to choose from: “Cultivate” for those newer to the industry, “Accelerate” for those focused on growth and “Innovate” for mid-to-large agency owners and managers. In addition to laser-focused education sessions, conference-goers will enjoy hearing from industry leaders, networking with fellow advisors, connecting with major brands and exploring the event’s beautiful host destination, San Diego. 

Again, this year’s ASTA Travel Advisor Conference will take place in San Diego, CA, and will run from May 27- 29. To sign up, visit the event website and click “Register.” Click here to read more about ASTA's full event lineup for 2026.

The VAX team exhibiting at CruiseWorld

Las Vegas Travel Agent Forum

If you’re looking to network with your peers, immerse yourself in one of the nation’s most popular cities, discover new business opportunities and, perhaps, learn something new along the way, the Las Vegas Travel Agent Forum might be the event for you. Taking place each spring in the heart of Sin City, this exclusive B2B leisure travel agency focused program offers advisors the opportunity to connect with other pros, participate in supplier roundtable discussions, spend the night at an iconic Las Vegas hotel and more. This year's event will run from May 12-15 at the Paris Las Vegas Hotel & Casino. To sign up, visit the event's website.

CruiseWorld

Are you ready to dip your toe into the wonderful world of cruising? Whether you’ve already mastered and sell the industry’s most popular brands at sea, or are looking for ways to get started, CruiseWorld, an annual event hosted by Northstar Travel Group in sunny Fort Lauderdale, Florida, is one that’s not to be missed. From ultra-luxurious lines like Cunard and Regent Seven Seas Cruise Line to beloved brands like Virgin Voyages and Royal Caribbean Cruises, advisors can’t get enough of CruiseWorld thanks to its educational workshops, informative general sessions, trademark exhibitor showcases and exclusive ship tours. For those with little experience with cruising, this event will prepare you to offer additional products and destinations to your clients. Alternatively, those who love spending and selling time at sea, will find this event keeps them in the loop with the latest happenings and developments across the industry.

CruiseWorld 2026 will take place November 4-6 at the Broward County Convention Center. To register, visit the event website.


About the Author

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Jenna Buege is a Milwaukee-based writer and editor who loves exploring the great outdoors, spending time with her two black cats and jetting off on exciting, sometimes strange, adventures. She joined the VAX VacationAccess team in 2018 and takes pride in being a reliable source for travel advisors as they navigate an ever-changing industry. Her favorite destination so far is Iceland, although Alaska and Germany are close seconds. She’s always adding new places to her ever-growing travel wish list.


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