In partnership with Tourism Cares, The Nordics recently launched the Meaningful Travel Map of The Nordics, an interactive tool highlighting 45+ vetted partners across Northern Europe that will aid in empowering travel professionals to create itineraries that benefit people and place. According to Tourism Cares, the resource is a first-of-its-kind collaboration as Denmark, Finland, Norway and Sweden came together to bring the map to life, showcasing the region’s “shared commitment to community, climate, and culture.”
“This new Meaningful Travel Map highlights journeys where every stay, step and meal creates a positive impact,” said Greg Takehara, CEO of Tourism Cares. “We’re proud to partner with the destination leaders and local organizations of The Nordics to help ensure visitors’ dollars reach deeper into local communities, while supporting the region’s long-term prosperity and cultural preservation.”
“This collaboration puts The Nordics’ philosophy of balance and stewardship on the world stage,” said Christina Koontz, U.S. project manager for The Nordics. “We want every traveler to experience sustainability not as a choice, but as the heart of the journey. The Nordics has long believed that travel should regenerate the places and people it touches, and by building a Meaningful Travel Map of The Nordics, we invite the world to discover not just our landscapes but our commitment to community, inclusivity, and climate action.”
According to the Meaningful Travel Map of The Nordics, sustainability is more than just a buzzword for the destination, it’s a guiding principle and way of life, something that trickles into the travel sphere in the form of stays that give back, dining that’s reflective of the seasons, nature that belongs to everyone and authentic experiences that support local communities.
Want to learn more? We’ve rounded up a small selection of bookable experiences featured on the Meaningful Travel Map of The Nordics.
Harriniva Hotels and Safaris in Finland
A complex comprising three full-service resorts — with a fourth on its way in winter 2026 — nestled in depths of pure Lapland nature, Harriniva Hotels and Safaris is a family-owned operation nestled along the bank of Tornion-Muonionjoki, Europe’s longest free-flowing river. Specializing in adventure holidays, the properties at Harriniva Hotels and Safaris — Harriniva Adventure Resort, Jeris Lakeside Resort and Torassieppi Eco Reindeer Resort — provide guests with the opportunity to forge unforgettable Arctic memories in the form of snowmobile safaris; Northern Lights adventures; reindeer and husky sleigh and sled rides; traditional winter activities like snowshoeing, cross-country skiing and ice fishing; time spent in Finnish sauna sessions and more.
Arctic Bath in Sweden
A hotel and spa centered around the magic of Nordic sauna culture, Arctic Bath seamlessly blends the wonder of nature and the comfort of luxury through its year-round circular cold bath, sauna sessions and strategic placement along the Lule River. Situated in Swedish Lapland, Arctic Bath offers guests a respite from life’s hustle and bustle, the spa and sauna’s rustic design an ode to the region’s timber heritage built in such a way that the structure ebbs and flows with the river, floating during the summer and frozen in place in the winter. Arctic Bath is also home to a fine dining restaurant that showcases Arctic flavors created using seasonal, sustainable ingredients in addition to offering guests a selection of guided activities like Sámi cultural encounters, dogsledding, snowmobiling, foraging walks and more.
Klintetours in Denmark
What’s better than exploring a UNESCO World Heritage Site? Exploring a UNESCO World Heritage Site alongside a knowledgeable local guide, of course. Founded in 2018 by Anne Rosell Holt, Klintetours is a woman-owned company specializing in walking tours of Stevns Klint, a historic site with over 66 million years of history to discover. Guests of Klintetours will love learning about Stevns Klint’s unique geology, biodiversity and cultural heritage as they marvel at dramatic cliffsides, spot ancient fossils and get caught up in the beauty of the surrounding living landscapes.
Brim Explorer in Norway
Vacationers can sail Norway’s famous fjords in a way they can feel good about when they book with Brim Explorer, a company offering sustainable fjord cruises aboard — MS Brisen and MS Bard — two hybrid and electric ships, respectively. Designed to bring guests closer to nature without leaving a trace, Brim Explorer’s stealthy vessels aim to leave wildlife and natural areas undisturbed as groups stand in awe of some of Norway’s most majestic sights all while enjoying the finest in modern Scandinavian comfort. From Tromsø and Oslo to Lofoten and beyond, the region’s most picturesque and hard-to-reach places become accessible to visitors with the help of this locally found and operated cruise company.
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