There aren’t too many travelers who would pass up the chance to jump right into the pages of Travel + Leisure. From insightful city guides to stunning hotel features, the magazine plants dreamy ideas into the minds of its readers — and those ideas can become a reality in the form of curated vacations. According to Amy Lipka, SVP, Travel Solutions, Travel + Leisure GO was created for this very reason.
“It’s a way for us to bring the pages of the Travel + Leisure magazine to life … and bring it to life with really exclusive savings,” she said.
But there was something missing. Lipka said the brand wanted to take all the perks of Travel + Leisure GO and get travel advisors in on the action, conveniently meeting them where they do their business.
“We wanted to figure out how could we take all of those amazing benefits that we offer to consumers and yet package that up and offer it to our travel advisor community, and that was really the way that Travel + Leisure GO for Professionals was created,” she said.
What Is Travel + Leisure GO for Professionals?
Travel advisors can bring the pages of Travel + Leisure to life for their clients by booking curated itineraries through Travel + Leisure GO for Professionals. With competitive pricing and the ability to set their own commission (on top of the 10% they’ll already receive), advisors can choose from over 50 curated itineraries, either using something already built or adding their own extra touch.
While the brand has done a lot of the work putting together itineraries, nothing replaces the expertise of a travel advisor. “We’ve done a lot of the work of putting together what you can do in a city, and I believe we have about 50 itineraries created right now. But the great piece about those curated itineraries is that a travel advisor, the value that they bring, is helping to guide a consumer to the right hotel, based on that particular client of theirs,” Lipka said. “So it gives the travel advisor the framework, but yet lets them add the value of customization that they do with their clients.”
So, what are the benefits of working with Travel + Leisure GO for Professionals? Most advisors would agree that having the capability to set their own commission is important, and this is the case when booking with this brand. In addition, each advisor who works with Travel + Leisure GO for Professionals receives full access to the digital version of the Travel + Leisure magazine.
“The credibility of the Travel + Leisure brand I think is a great asset for the travel advisor community to be able to say that they are building an itinerary or plan for their client alongside Travel + Leisure,” Lipka said.
Trending Destinations
From domestic favorites to international hotspots, Travel + Leisure GO for Professionals has a number of bookable destinations for advisors to choose from. “If you look at the itineraries, they are all over the world,” Lipka said. “There are a significant number of domestic, but also international itineraries in some of the most popular cities around the world.”
For those clients who don’t want to require a passport, options like Las Vegas, Orlando, Williamsburg, Hawaii and St. Thomas are available. The brand also has plenty of condo-style inventory, access to all-inclusive resorts and inventory through partnerships such as Great Wolf Lodge.
Explore the Future: Top Travel Destinations to Visit in 2025
Each year, Travel + Leisure magazine chooses a destination of the year, and for 2025 it’s Thailand, which means the company has built a full itinerary based off this location. “Travel advisors can go to their digital access of Travel + Leisure magazine and read all about Thailand, about the markets, about the temples, about cultural experience there, about the food scene and street food tours,” Lipka said, and then they can book their clients on an itinerary built around this, bringing those pages to life.
Learn More
Travel advisors wanting to learn more can explore Travel + Leisure GO’s brand showcase on VAX VacationAccess. Cherie Jeffries is the brand’s dedicated business development manager, and she can be reached by phone at 317-431-4837 or email at Cherie.Jeffries@travelandleisure.com.
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