Host Agency Reviews (HAR) is gearing up to launch its 10th annual Travel Advisor Survey on May 14, 2025, offering the most comprehensive data set on hosted, independent, and employee travel advisors in the industry.
New for 2025, the survey includes expanded sections exploring advisor education, certifications, and workflow tech—giving a clearer picture of how travel professionals are learning, booking, and building successful businesses in today’s climate.
The resulting reports (one for each advisor segment) will spotlight key trends across:
- Income + Fees
- New Advisor Trends
- Host + Consortia Relationships
- Tech + Media Use
- Accreditation + Certification
- Demographics
- Career Satisfaction
"This survey is about more than just numbers," said Steph Lee, founder of Host Agency Reviews. "It’s about surfacing the real challenges and successes of today’s advisors—so the entire travel ecosystem can better support them. Whether you're building tech, selling products, or running a host agency, this data helps you do it smarter."
In 2024, over 2,000 advisors took part. This year, HAR is teaming up with more than 30 industry partners to make sure the 2025 survey reflects a rich, diverse cross-section of the advisor community.
“We’re proud to collaborate with organizations across the industry spectrum,” said Shayna Zand, HAR’s Managing Director. “From consortia and suppliers to media outlets and grassroots networks—everyone has a role in ensuring this data tells the full story.”
The 2025 Travel Advisor Survey will be open through June 30, 2025. Travel advisors who complete the 10-minute survey will receive a free copy of the final report when it’s published in late fall/early winter.
Advisors can participate in the survey here.
For industry organizations interested in participating as a survey partner, please reach out to Jenn@HostAgencyReviews.com.
For report sponsorship opportunities, please reach out to Shayna@HostAgencyReviews.com.
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