How To Craft Posts From Your Client’s POV

Social media is an indispensable tool for our business. We need to craft content that resonates with our ideal audiences and build meaningful connections with potential, current and past clients.

Understanding Your Ideal Client

The foundation of social media marketing lies in understanding your ideal client and creating content that resonates with them.

This involves delving into their frustrations, pain points, desires and interests. When content is created with the challenges clients face as the subject, it resonates so much more.

For instance, addressing common pain points like uncertainty in choosing the right cruise line or confusion about the booking process can turn followers into clients.

Since we live and breathe travel, it is difficult sometimes to brainstorm based on the client’s point of view. To help with this part of your marketing, you can use an AI platform like ChatGPT to prompt for some of these frustrations.

Example prompts:

• What keeps a family from booking a cruise vacation?
• What concerns do grandparents have about booking a multi-generational trip to Universal Orlando?
• What questions do newly engaged couples have about going to an all-inclusive resort?

The AI will give you a list of questions or concerns your ideal client has about the destination.

Crafting Relatable and Authentic Content  

Taking that list of questions and concerns, I want you to go into your own travel experience — photos, videos, etc that can be the media you use to answer those doubts. This part is important because it connects your personal experience with their concern.

Here’s an example from my social media: One of my ideal audiences is multi-generational families. So, I prompted ChatGPT about what groups of families have concerns about when booking a Disney Cruise.  One of the concerns was having rooms near each other. I created a Reel with a voice over of a stateroom tour I did to answer this question.  View it here.  

Social media is all about authenticity right now. We need to be relatable and avoid overly polished language. Instead, focus on crafting messages in your own voice that reflect your experiences that speaks to concerns from ideal clients.