Have you ever found yourself stumped when creating promotional material for your small business? From social media needs like Stories, Reels, Pins and even videos to traditional advertising like flyers and posters, keeping up with, and taking the time to make, consistently good content can be a struggle — especially for those of us without an eye for design. Luckily, there’s a tool for that: Canva, a free-to-use platform that allows users to craft effective and attractive graphics via its wide array of premade templates. And no, you don’t need to be an expert. With just a few clicks, Canva will instantly transform you into a budding designer. Want to learn more? Here are a few ways travel advisors can use the tool.
For Instagram
A social media platform that’s all about aesthetics, Canva can help you engage your followers and build a consistent brand presence on Instagram with valuable, intriguing, and, most importantly, beautiful content. These Instagram-focused features are worth checking out.
- Free Instagram Logo Maker: While we have no shortage of beautiful photos to choose from as members of the travel industry, when it comes to your business’ social media accounts, it’s a good idea to opt for a logo when choosing your profile picture. Not only does using a logo help current and potential customers know they’ve come to the right place, but it also looks more professional. To create a stylish, simplistic logo for your business for free, check out Canva’s Free Instagram Logo Maker.
- Instagram Posts: There are endless ways to promote your travel business using Canva’s abundant Instagram Post templates. Whether you’re looking to highlight a recent destination you’ve visited, call out your skills as an advisor or create a nifty graphic, all you have to do is visit the Instagram Post templates page, upload your selected photos and tweak the provided text boxes as needed. Then, when you’re happy with the result, download your file and upload it to your profile. It really is that easy.
- Square Videos and Reels: Similarly, Canva can help you create attractive video content for your profile, something that’s becoming increasingly popular on the platform. To do this, Canva users can opt for a square 1:1 aspect ratio video — the default size for a regular square Instagram post — that will perfectly fit onto scrollers’ screens or use the Free Online Reel Creator to hook their audience with snazzy snippets of engaging material.
For Email
With inboxes bursting at the seams, in this day and age, how an email looks is just as important as what it says. Luckily, catching potential clients’ attention — whether you want to send a newsletter or a standard marketing email — is easier than ever thanks to these free tools and templates from Canva.
- Email Headers: Every good email begins with a catchy header image; you know that fun graphic at the top of the page that sets the tone and hooks recipients to get them to keep reading. No matter the message you’re hoping to convey, Canva has tons of visually impactful header images to choose from. Click here to check it out.
- Email Newsletter Templates: Convincing people to open your email is one thing, getting them to read it is another. Help your communications stand out from the crowd with pops of color, high-quality images, interesting text animations, alluring animations and more with Canva’s selection of plug-and-play customizable Email Newsletter templates. From bold and beautiful to minimalistic and professional, Canva has it all.
- Email Signatures: Sign off in style with thousands of email signature templates that will help remind your clients where and how to find you when they’re ready to book their next vacation.
For Traditional Marketing
Are you ready to take your marketing efforts beyond the screen? With Canva, advisors can access thousands of free, printable templates to support their traditional marketing goals including posters, fliers and direct mail (think postcards).
- Posters: Click here to access Canva’s free printable poster templates
- Flyers: Click here to access Canva’s free flyer templates
- Postcards: Click here to access Canva’s free postcard templates
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