It’s never too late to start working on your social media game. From tips and tricks for specific platforms to info on VAX’s Travel Inspo Tool Kit, here are some of the best articles on The Compass written to help you master your online presence.
Social Media Articles on The Compass
As a Tool to Grow Your Business
Love it or hate it, by now we all know social media is a necessary tool to grow your business. Platforms like Facebook, Instagram, Pinterest, YouTube and more are all valuable assets for connecting with clients and promoting your services.
Don’t know where to start this article includes four helpful tips for creating daily posts, hashtag usage, messaging travelers and measuring your performance. Alternatively, this feature from Andy Ogg shares 10 ways to maximize your time to get the most out of your social media efforts.
To Showcase Your Niche
Do you specialize in a certain type of travel? Social media is a great way to share your niche with the world. Not only does showcasing your specialty set you apart from other advisors, but it’s also a great way to connect with potential clients who fit your target audience.
Looking for content to help inspire your journey? This article outlines how to use social media to boost your destination wedding business while this article includes four quick tips to build your family travel business with the help of Facebook.
Facebook Tips and Tricks
Do you have a Facebook page for your business? According to a recent article on The Compass by Dana Zificsak, Business Coach at TA Sales Lab, 54.9% of Facebook users follow or research brands and products using the platform. That’s a lot of potential eyeballs on your business! However, to make your Facebook page stand out — and to be sure it looks professional — it’s important to follow a few guidelines. Let Dana guide you through it when you read It’s Time for Some Facebook Spring Cleaning.
Speaking of Facebook, do you ever wonder why some of your posts perform better than others? According to Dana, the secret to Facebook success is connecting with others, and we think she’s on to something. Discover the secret behind why some business posts do so well, and learn how to improve yours in the future when you click here.
Pinterest Tips and Tricks
As a highly visual platform, Pinterest is an ideal place for any world traveler to flaunt their adventures, especially travel advisors. Whether you create boards and pins focused on your own global getaways or hone in on something more specific like tropical resorts and popular destinations, showcasing your experience and knowledge of the travel industry has never been easier. Plus, when you link your pins to your business’ website, blog or Facebook page, Pinterest can help direct potential clients to you and your services.
For help getting started read 5 Ways to Make Pinterest Work for Your Business.
YouTube Tips and Tricks
You don’t need to fancy yourself a vlogger to get in on the YouTube game. From hotel tours and reviews to destination tips and off-the-beaten-path recommendations, many travelers look to the popular video-sharing platform to research their next potential vacation spot. Not only is YouTube a great way to give travelers a first-hand look at what they might experience at a specific resort or destination, it’s also a fun tool to help build a loyal following, and best of all, creating your own channel is totally free.
Learn more about the platform when you click here.
VAX’s Travel Inspo Tool Kit
Between brainstorming, posting and interacting with others, dedicating time to your social media presence can be intimidating — not to mention time-consuming. We know advisors are busy which is why VAX created the Travel Inspo Tool Kit, a handy resource equipped with ready-to-use social media content in the form of supplier shareables, prewritten posts, memes and content from The Compass. And, if you need a little help getting started, we’ve even included step-by-step instructions on how to post to popular platforms like Facebook and Instagram.
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