For the past 20 years, ALG Vacations® has expanded Global Travel Advisor Day (the first Wednesday in May) into Travel Advisor Appreciation Month. It’s a tradition that’s well in keeping with the brand’s commitment to advisor success—a partnership most recently acknowledged with ALGV’s introduction of their “brand essence.”
Newly expressed but unchanged in sentiment, ALG Vacations has placed its relationship with advisors at the forefront by declaring, “Together, We Move People.” It’s a tip of the hat to the advisors without whom ALGV couldn’t carry out its mission of turning vacation dreams into lifelong memories.
Advisors may have heard a growing buzz around TravelAdvisorsGetYouThere.com over the past few months (helped along by ALGV’s new Travel Advisor Champion, Carson Kressley). Initially rolled out during the pandemic, this consumer hub reflects both ALG Vacations’ mission and essence, serving as an access point for travelers, first educating them about the advantages of booking through an advisor, then putting them directly in touch with one.
This May, however, ALGV is focused on getting travel advisors there, with “Big prizes. Big fun. And a big THANK YOU!”
ALGV GETS ADVISORS THERE
Quite literally, with prize trips to Mexico, the Caribbean, and the U.S., including Hawaii, up for grabs. Air is included, meaning all advisors have to do is pack and go.
GO LIKE A PRO
Education and growth go hand in hand, and so ALGV is also giving out mystery bundles that support professional development, plus overall well-being and more. Look for teasers each week on Facebook to try to guess the giveaway.
CUSTOMIZE YOUR WAY TO A WIN
Test out ALGV’s new custom event pages, creating one for any group reservation, for a chance at winning a $500 Visa gift card.
HOW IT WORKS
Advisors must be certified ALGVPros to qualify for prizes, but with completion of the core course taking only a few hours, broken up however you prefer, getting that official status—and the benefits that come with it—is easy.
Once you’re an official ALGVPro, all you have to do is make a booking between 5/1 and 5/31, and you’ll receive:
- One entry per booking
- One bonus entry for including Exclusive Nonstop Vacation Flights
- One bonus entry for adding Travel Protection Plus
CONVERT AWARENESS INTO SALES
Let your customers in on Travel Advisor Appreciation Month, and the perks of planning with a pro, with the ALGV360° marketing toolkit. Signing up and downloading assets is free. Take your pick of social media posts, memes, videos, flyers, and more.
BRING ON THE REWARDS
Because why shouldn’t you be acknowledged for all that you do? Take advantage of everyday ALGV initiatives like the WAVES® Rewards Program, which offers points for each online reservation; Get Paid to Upgrade, giving advisors a 2% bonus commission on higher-category rooms; and the Set Your Own Commission option in VAX VacationAccess, the tour operator’s booking platform, for control over your commission rate above your standard percentage.
PASS ON THE GRATITUDE
Your clients are loyal to you—and deserve special treatment, too! For the month of May, the ALGV brands are offering $200 off Exclusive Nonstop Vacation Flights, plus global hotel and rental car discounts. Sweetening the deal are their year-round Exclusive Perks, added values reserved just for ALG Vacations guests.
One day isn’t enough to recognize travel advisors’ importance to the industry. But with 31 days to celebrate them, ALG Vacations is showing what Kindness in Travel can look like—and how fun gratitude can be. Keep up with all the ways we’re showing our appreciation by following along on social @ALGVacations and online at ALGVacations.com/TAAM
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