So, you’re looking to book more destination wedding clients. While working within your existing network of travelers is always a great option, social media can be a powerful tool to help you gain new customers, get your name out there and remind current clients you're here to help.
However, between the ever-changing algorithm and various platforms to juggle, getting started can be intimidating. Here are a few quick tips to help you use your digital presence to capture the hearts (and gain the business) of soon-to-be-wed paramours.
Know Your Audience (and Where to Find Them)
According to 2025 research from Datareportal, 5.24 billion people use social media worldwide — that's a lot of eyeballs (and potential for new clients for travel advisors). Diving further into these findings, Datareportal shared that the average daily time spent using social media is two hours and twenty one minutes with women spending more time interacting with apps and platforms than their male counterparts accross all observed age groups.
When it comes to which apps and websites are the most popular, a Feburary 2025 report from SproutSocial found that YouTube, Facebook, Instagram, Snapchat and Pinterest are among the world's most-used platforms. And yes, TikTok is up there, too.
However, while Facebook remains an extremely popular social site in 2025, don't let that fool you into thinking that's where you should focus all your marketing efforts as the average wedding couple is aged between 28 to 30-years-old, according to Brides, and members of that demographic tend to favor apps like YouTube and Instagram over good 'ole FB, per SproutSocial's findings.
Know What to Post
While every social media platform has its own special bag of tricks to help one master the algorithm, there are a few standard practices that work across the board.
Consistency is Key
Ask any social media guru what their secret is and they’ll tell you that consistency is key. Not only does posting regularly to any platform help you get more views on your content — and therefore your business — it can also improve your chances of appearing in search results.
That being said, it’s ok if the thought of posting every day has you feeling a bit discouraged. There’s a reason "Social Media Manager" is a full-time job — creating good content takes a lot of hard work. If posting seven days a week is too much, start off slowly and build your way up from there by committing to two or three days that you will dedicate to posting on your account each week. For ultimate reach, try researching which times of day are the best to post for optimal engagement.
Don’t know what to post? As a member of the travel industry, your job lends you to some pretty incredible photo ops — perfect for nearly any social media platform. Try asking previous destination wedding clients if you can share a photo or two from their big day (this is also a great opportunity to share client testimonials), post pictures of potential venues and destinations or give travelers a behind-the-scenes look at what you can do to make their dream wedding come to life.
Engage, Engage, Engage
Think of your content strategy as two halves of a friendship necklace, if consistency is the first half, engagement is the other. In addition to creating great content, you need to engage with other users (and your followers) to reap the best results.
To connect with the followers you already have, consider posting interactive content like Stories or Reels. Something cool about Stories — on both Facebook and Instagram — is the ability to create polls or ask questions of your audience. Instagram gets even more into the weeds with the option to add quizzes, slide bars and links to your Stories.
P.S., it doesn’t have to be deep, it just needs to get people talking.
Engagement is also a valuable tool for finding new people to connect with. Try searching by a specific keyword or location to find travelers who might fit your target audience. Then, once you’ve found people you’re interested in connecting with, try "liking" and commenting on a few of their posts to pique their interest. If all goes to plan, you’ll have a new "follower," and, most importantly, a potential new client.
Show Them What’s in It for Them
There’s a reason couples turn to travel advisors to help them plan their big day: they're the experts. You have the insider knowledge to help lovebirds make sure their wedding in a land far, far away goes off without a hitch. And to show travelers why they should turn to you to make their dream day a reality, you need to flaunt your stuff. Tell them how you can help narrow down the perfect venue. Share some of the sweet hookups you can provide at the resort or destination. Remind them how good it will feel to not have to stress about coordinating flights and accommodations for all their family and friends — you’ve got it covered. Toot your own horn, you’re the expert for a reason!
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If you’re open to it, you can also consider promoting a special discount for new destination wedding clients. Everyone loves a deal and it’s sure to stir up some extra interest.
Know What Works
Finally, once you get the ball rolling, take some time to reflect on what’s working and what’s not. Did you have a post that performed particularly well? Consider what kind of content you shared and what you did to promote it to try to replicate the result. Have something that didn’t perform well? The algorithm is a tricky beast. Don’t be afraid to give yourself a little boost by experimenting with sponsored post options. Alternatively, switch up your strategy and test using different types of imagery, videos, articles and captions until you find something that sticks.
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