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An unforgettable northbound journey through Alaska’s soul-stirring scenery — from Vancouver to Whittier.

Alaska isn’t just a destination — it’s a dream for many travelers. On Holland America Line’s Glacier Discovery Northbound cruise, clients board in Vancouver and sail one-way through dramatic fjords, historic towns and glacier-packed bays en route to Whittier. This seven-day itinerary is ideal for couples, empty nesters and bucket-list travelers seeking immersive, soul-stirring experiences — without sacrificing comfort.

  • One-way route allows for deeper inland exploration
  • Smooth logistics with flight and transfer packages
  • Unique access to Glacier Bay and College Fjord
  • Perfect for celebrating milestone anniversaries or retirement

Commission-Friendly and Advisor-Smart

Travel advisors will appreciate more than rave reviews from happy clients. Holland America offers generous commission structures on cruise fares, shore excursions, beverage packages, specialty dining and transfers —  especially when booked as part of a Have It All premium package.

  • Earn on bundled packages and upgrades
  • Group space and promotional fares available
  • Enhanced tools via GoHAL.com and partner portals
  • Earn perks and grow your knowledge with HAL Academy available on GoHAL.com
Ketchikan’s Creek Street reflects its colorful history as Alaska’s first city (Photo by Sharon Kurtz)

Port Highlights: More Than Just Scenic Stops

We visited Ketchikan, Juneau and Skagway, and each port offered its own character and pace. Some clients will opt for guided excursions; others prefer to explore independently — and both work beautifully here. From cultural history to wildlife to walkable towns, these stops offer something for everyone.

  • Ketchikan: Visit the Totem Heritage Center or take a nature tour in Tongass National Forest
  • Juneau: Ride the Mount Roberts Tram, hike to Mendenhall Glacier or go whale watching
  • Skagway: Ride the White Pass & Yukon Route Railway, followed by a salmon bake or brothel tour

Glacier Viewing from the Ship: No Binoculars Required

Holland America’s mid-sized ships — like the Nieuw Amsterdam — offer breathtaking glacier viewing from your stateroom, the bow or wraparound decks. For many guests, this is the most powerful part of the cruise.

  • Glacier Bay National Park: Onboard narration by rangers and Tlingit cultural guides
  • Margerie Glacier: A 350-foot wall of blue ice that calves dramatically
  • College Fjord: View Harvard, Yale and Wellesley Glaciers in Prince William Sound
  • Frequent sightings of sea otters, harbor seals, bald eagles and whales
  • Encourage clients to book a veranda stateroom — they’ll thank you later
A perfect start to the day-breakfast served with a view from our veranda stateroom (Photo by Sharon Kurtz)

Onboard Experience: Quiet Luxury at Sea

Holland America Line’s atmosphere is refined without being stuffy — ideal for travelers who appreciate cultural enrichment, good food and relaxed pacing. Sea days are a chance to reset and enjoy immersive programming or quiet time in elegant surroundings.

  • BBC Earth Experiences with wildlife footage and live narration
  • Regionally inspired menus and fresh local seafood
  • Naturalist talks and Alaska Native cultural presentations
  • Cozy lounges, library corners and uncrowded decks
  • Trivia contests, mixology classes and wine or spirits tastings

Extend the Journey: Land + Sea Packages or DIY Add-Ons

Because the cruise ends in Whittier, clients are perfectly positioned to extend their trip. Holland America Line’s Land+Sea Journeys pair the cruise with multi-day lodge stays in Denali and other interior destinations.

  • Independent travelers can head to Anchorage or Seward for glacier cruises, kayaking or hiking
  • Add a night at the cruise line’s Denali Lodge in Denali for unforgettable wilderness experiences
  • Custom-fit post-cruise adventures equal more commissions and a deeper client experience
Visitors on the boardwalk trail with views of Mendenhall Glacier (Photo by Sharon Kurtz)

Client Profiles: Who to Target

This cruise is incredibly versatile, making it easy to match to a wide range of travelers — especially those drawn to nature, slower pacing and authentic experiences.

  • Retired couples seeking slow travel
  • Multi-generational families with adult children
  • First-time Alaska cruisers who want the highlights
  • Milestone travelers (anniversaries, birthdays, retirements … )
  • Wellness-minded travelers — fresh air, quiet mornings and natural beauty

This isn’t the kind of trip people forget once they unpack. It stays with them — in the sound of calving glaciers, the feel of morning air on deck, the memory of that one perfect view.

One couple told me, “This cruise reminded us why we travel — it helped us slow down and really notice what was around us.”

When you recommend a journey like this, you’re not just booking a vacation. You’re offering something deeper. And that’s what keeps clients coming back — for more adventures, and for you.

Bonus Tips for Travel Advisors

  • Book veranda staterooms early — they sell out fast in peak months
  • Suggest pre- or post-cruise hotel stays for added comfort. In Vancouver, Coast Coal Harbour Vancouver Hotel by APA, is just a short walk from Canada Place cruise terminal. In Anchorage, Hotel Captain Cook, is a full-service downtown favorite.
  • Emphasize HAL’s loyalty perks and special offers for past guests
  • Recommend June through August for peak wildlife and best weather

Sharon Kurtz

Author image

Sharon Kurtz is a freelance travel writer and award-winning photographer based in Austin, Texas. She crafts compelling stories that celebrate the unique cultures, traditions, and flavors of destinations around the world.  

An assignment to uncover the history of chocolate in Oaxaca, Mexico, deepened her passion for travel’s rich narratives. Since then, Sharon has explored 58 countries across six continents, capturing the essence of each place through vivid writing and photography.  Whether navigating vibrant local markets, trekking remote mountain trails, or savoring regional dishes, she seeks the moments that resonate with readers and ignite their wanderlust.

When not traveling, she’s home in Austin with her husband and two spoiled dogs—but her carry-on is always ready for the next adventure.  


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