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With nearly 100 hotels scattered throughout 21 countries welcoming families, couples, groups and all types of guests, there’s a lot for travel advisors to know about RIU Hotels & Resorts. The brand was founded in Mallorca, Spain, in 1953 by the Riu family, and (now in its third generation) this family remains the owner today. If you are new to working with the brand or need a refresh, read on to discover five things to know about RIU.

RIU Palace

Within the RIU Hotels & Resorts brand, there is a collection of more upscale properties that fall under the RIU Palace category. Let’s first start with RIU Hotels & Resorts inclusions:

  • Unlimited meals, snacks and drinks 24 hours per day
  • Unlimited dining at specialty restaurants
  • Show cooking style main buffet
  • Unlimited use of in-room minibar and liquor dispenser
  • Non-motorized water and land sports, daily activities and live nightly entertainment
  • Domestic and international alcohol brands
  • Free Wi-Fi throughout the hotel, including in the rooms (one device per guest aged 3+)

The RIU Palace brand includes all these things in addition to the following:

  • Premium Wi-Fi throughout the hotel, including in the rooms (two devices per guest aged 3+)
  • 24 hour room service
  • International drinks with top brands
  • Junior Suites and Suites only
  • In-room coffee maker
  • Champagne breakfast
  • Krystal Restaurant – Fusion Gourmet Cuisine

Elite Club by RIU

Have travelers looking to take it up a notch? Elite Club by RIU might be just the experience they’re looking for. This premium concept only for adults offers exclusive amenities and services that help to elevate the guest experience. After finding success in Cancun, RIU expanded the concept to other destinations, and it’s currently available at Hotel Riu Palace Kukulkan, Hotel Riu Palace Pacifico, Hotel Riu Palace Baja California, Hotel Riu Palace Jamaica, Hotel Riu Palace Macao, Hotel Riu Palace Antillas and Hotel Riu Palace Bavaro.

couple enjoys the sunset from the pool
A couple enjoys the sunset from the pool (photo courtesy of RIU Hotels & Resorts)

From premium room locations and access to exclusive areas to in-room aromatherapy and a confirmed late check-out, the Elite Club by RIU ensures an enhanced experience for travelers.

Splash Water World

If your clients are looking for resorts with waterparks, RIU Hotels & Resorts can help in this department. Splash Water World is a dream for the kids (and the kids at heart!) in the group, and these waterparks are available at several of RIU’s properties. With slides of all sizes, including the four-lane Aquaracer, water guns, jet games and more, these areas provide endless fun for the whole family.

Riu Palace Aquarelle
Splash Water World at Riu Palace Aquarelle (photo courtesy of RIU Hotels & Resorts)

Guests can enjoy access to Splash Water World in these destinations:

  • Costa Mujeres
  • Cabo San Lucas
  • Mazatlan
  • Jamaica
  • Costa Rica
  • Punta Cana

RIU Party

The fun doesn’t have to end at the waterpark. With the RIU Party experience, guests can let loose all day and well into the evening. If a foam party in the pool equipped with a DJ sounds like a good time, a RIU hotel is the place to be. The brand also hosts themed parties, some of which include a Jungle Party, White Party, Neon Party and Pink Party. If you know your clients enjoy taking in the fun from an exclusive location, be sure to book them a spot in the RIU Party VIP area ($).

neon party
Neon party (photo courtesy of RIU Hotels & Resorts)

RIU Partner Club

Designed specifically for travel professionals, the RIU Partner Club awards advisors for the reservations they make with RIU Hotels & Resorts. Perks include, but are not limited to, the following:

  • Redeem points for free stays
  • 1000 welcome points when registering
  • Up to 55% OFF on discount rates
  • Access to promotions
  • Gift for clients
  • Redeem points at the RIU Shop
  • 24/7 access to the call center and the new Live Chat platform for quicker response
  • Toll free number from USA 1 888 748 4990

Advisors who reach 800 registered and traveled clients automatically achieve Gold status for the remainder of the current year. Gold benefits include a free upgrade, early check-in, late check-out, second room with rate and points, free transfer at select hotels and a complimentary massage. Visit www.riupartnerclub.com to learn more or to create an account.

These are just a few of the many reasons to sell RIU Hotels & Resorts. To learn more, visit the hotel’s brand showcase on VAX VacationAccess: www.vaxvacationaccess.com/suppliers/riu-hotels-resorts.


About the Author

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Codie Liermann is the managing editor of The Compass. She began her career in the industry as a travel advisor prior to working as an editor. With a passion for creating valuable content for travel advisors, she aims to develop meaningful relationships with all types of travel companies in order to share their unique messages with the travel agency community.


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