ALG Vacations® (ALGV), a leading provider of vacation packages to top destinations worldwide, is proud to launch its Friends & Family event, a September campaign designed to recognize and empower travel advisors with the tools, rewards, and resources they need to finish 2025 strong and build momentum for 2026.
Following the energy of Travel Advisor Appreciation Month, this campaign reflects ALGV’s belief that appreciation for advisors should extend beyond May and be demonstrated throughout the year. The Friends & Family event is grounded in ALGV’s ongoing commitment to partnership, kindness, and advisor success.
As part of the event, ALGV is showing up for its advisor family with over 100 giveaways and elevated rewards, ranging from $10,000 in cash prizes and content creation kits to wellness-focused “Kindness Kits” and thoughtful surprise-and-delight moments. These recognition efforts reinforce ALGV’s year-round mission of celebrating advisors as true partners in success.
In addition to giveaways, ALGV is offering advisors the chance to earn more this fall:
- Double Base WAVES® Points on qualifying bookings, rewarding advisors with 10 base points for every $40 booked on air-inclusive packages and 4 base points on land-only packages at select hotels. Valid on bookings made through 10/2/25 for travel through 12/15/26.
- Double Elite Revenue, available on bookings made through 10/2/25, helping agencies accelerate toward higher Elite tiers for 2026 based on 2025 travel while also influencing their 2027 status.
The Friends & Family event also highlights programs, policies, and expanded product lineup that set ALGV apart as a partner. From flexible booking policies like low deposits and Travel Protection Plus, to exclusive perks, global product growth, and robust marketing support through ALGV360°, advisors gain the confidence and resources they need to close out the year strong.
“Advisors are more than partners, they’re family to us,” said Jacki Marks, Global Head of Trade Brands at ALG Vacations. “This event is about giving them the recognition, tools, and support they deserve, not just during moments of celebration, but in the day-to-day of running and growing their business.”
The Friends & Family event will run throughout September, giving travel advisors multiple opportunities to be rewarded, recognized, and re-energized as they head into the final stretch of 2025. And this is only the beginning: ALGV has a full calendar of upcoming offers designed to support every type of advisor and traveler. Advisors are encouraged to stay tuned in the coming months ahead for new promotions and tools to help meet year-end goals and build toward a successful 2026.
For more information and access to resources, advisors can visit www.algvacations.com/friendsandfamily. Follow ALGV on Instagram, Facebook, TikTok and LinkedIn for the latest updates.
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