ALG Vacations® (ALGV), the leading provider of vacation packages to top global destinations, is kicking off its 2025 Travel Advisor Appreciation Month with a bold message: This month isn’t just about showing appreciation, it’s about showing up.
In today’s travel economy, where market conditions shift quickly and pressure mounts for both value and volume, ALGV is putting practical support front and center. This May, the company is standing beside advisors by providing revenue-driving support through increased compensation, stronger sales tools, and the resources they need to close more bookings and grow their business.
“This year, Travel Advisor Appreciation Month isn’t about grand gestures. It’s about investing in game-changing marketing initiatives that drive demand directly back to travel advisors. said Jacki Marks, Global Head of Trade Brands. “We’re showing up with the kind of tools, offers, and recognition that move the needle and make a lasting business impact.”
Ways to Make More – Advisors get rewarded for their work with exclusive incentives and an ever-growing portfolio of in-demand brands and destinations around the world, including 15% Exclusive Nonstop Vacation Flights (ENVF) commission.
Tools to Close More Sales – Advisors benefit from ALGV-backed pricing strategies for stronger, more competitive offers that capture consumer attention, just in time for summer travel.
- Best Price Guarantee, now extended to international and Hawaii travel through the end of the year
- Exclusive promo code savings of up to $250
- ENVFs starting at $229 roundtrip to in-demand destinations
- ALGV’s largest group travel credit ever, giving advisors up to $1,500 in added value on qualifying bookings
- $100 Premium Air credit to help elevate client experiences and boost overall package value
- Additional A-MAY-zing Savings, including up to 70% off hotel savings
Opportunities to Grow Advisor Expertise – This year’s prizes are designed to give advisors firsthand access to new worldwide destinations, helping them sell more destinations with confidence.
- Global giveaways, including trips to Europe, the South Pacific, Cancun, Punta Cana, and more
- A Grand Prize getaway to Dubai with air included Air-inclusive ENVF packages to experience new nonstop routes
- Weekly social media games designed to boost destination knowledge
This year’s Travel Advisor Appreciation Month reflects a strategic shift from rewards to reinforcements. ALGV is responding directly to the pressures today’s advisors face with smart offers, real-time solutions, and year-round support tools.
“Travel advisors are critical, highly respected partners,” added Marks. “Every element of this campaign is about increasing awareness of the value they bring, creating demand, and making it easier for them to succeed. From stronger consumer offers to meaningful commission and educational incentives, we’re making sure advisors have more to sell and more ways to win.”
Advisors looking for more personal perspectives from ALGV leadership can also read a letter from Marks, available now at algvacations.com/TAAM. In it, she addresses the current state of the travel industry, the challenges advisors are facing, and how ALGV is committed to standing beside them with meaningful support and long-term solutions.
Advisors can explore all offers, rewards, and events tied to this year’s Travel Advisor Appreciation Month by visiting algvacations.com/TAAM. Follow ALGV on Instagram, Facebook, TikTok, and LinkedIn to stay informed on all ALG Vacations news and offers.
comments