ALG Vacations® (ALGV), the leading provider of vacation packages to top global destinations, is kicking off its 2026 Travel Advisor Appreciation Month with a clear focus: helping travel advisors sell more, earn more, and win more. with a clear focus: helping travel advisors sell more, earn more, and win more.
This year’s campaign is designed to help advisors convert demand into bookings while maximizing their earning potential. By combining strong consumer-facing offers with advisor-focused incentives and support tools, ALGV is making it easier to close the sale at every step of the booking journey.
“At ALG Vacations, Travel Advisor Appreciation Month is about more than recognition. It’s about delivering real value to our advisor partners,” said Jacki Marks, Global Head of Trade Sales & Engagement. “By bringing together compelling offers, meaningful incentives, and the tools advisors rely on every day, we’re helping them book with confidence, earn more, and continue growing their business.”
At the center of this year’s campaign is The Great Getaway Savings Event, featuring up to $950 in savings through a combination of instant savings, promo codes, air credits, and group offers. These offers are designed to increase conversion and give advisors a strong value proposition at the point of sale.
As advisors book, they unlock additional opportunities to win. Every booking contributes toward entries in a tiered structure tied directly to production, with the ability to earn multiple entries per booking. Throughout the month, advisors can win more than 50 prizes, including a dozen destination “your way” experiences, business-boosting tools, and a grand prize Best of ALGV getaway showcasing the very best of what ALG Vacations has to offer.
Additional earning opportunities include bonus commission on select Mexico properties—up to 6% on participating Hyatt Inclusive Collection properties when combined with Get Paid to Upgrade.
Advisors can also take advantage of Double Elite Production on Mexico, Hawaii, or the Caribbean bookings made through May 31, 2026, helping agencies accelerate toward higher Elite tiers for 2027 based on 2026 travel while also influencing their 2028 status. In addition, current Elite agencies are already benefitting from increased production opportunities on Europe and Rest of World booking, a new enhancement for 2026 that further expands earning potential.
To support advisors, ALGV continues to invest in programs and tools that provide the resources and insights needed to grow their business. Programs like Travel Protection Plus and expanded low deposit options help reduce booking hesitation with customers, while platforms like ALGV360° offer free marketing resources to attract and connect with them. And in May, we’re proudly introducing our newest tool—the Advisor Portal—which will equip advisors with real-time performance insights, greater visibility into their business with ALGV, quick access to support, and a centralized place to manage it all.
Throughout May, ALGV will host its Watch it Wednesday virtual event series, offering advisors additional opportunities to learn, engage, and win. Each week brings a new way to connect and celebrate advisors, including a May 13 Facebook Live featuring multiple prize giveaways and a May 20 Day of Service encouraging advisors to participate in local community engagement and share their impact. Together, these moments help build momentum throughout the campaign.
These weekly touchpoints, combined with ongoing offers and incentives, ensure advisors have consistent opportunities to stay engaged and drive bookings all month long. Travel Advisor Appreciation Month runs through May 31, 2026, with activities designed to help advisors maximize results.
For full details and to explore all offers, incentives, and resources, visit www.algvacations.com/TAAM. Advisors are also encouraged to subscribe to ALG Vacations emails and follow along on LinkedIn, Facebook, and other social channels to stay up to date on Watch It Wednesdays and other campaign updates throughout the month.
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