ASTA Shares 2026 Event Lineup

The new year is right around the corner, and that means it’s time for travel advisors to start saving space on their calendars for some of the biggest events in the travel industry. Among the exciting happenings are a handful of in-person gatherings helmed by the American Society of Travel Advisors (ASTA), a group dedicated to advocating for travel advisors, the broader travel industry and the traveling public. According to ASTA, each event is designed to serve a segment of the advisor community — from those who are brand-new to agency owners who are focused on scaling growth.

“ASTA’s events are where the travel advisor community grows stronger,” said Zane Kerby, president and CEO of ASTA. “The 2026 lineup brings together the most dynamic destinations, the most valuable professional development and the most influential voices shaping our industry. It will be a remarkable year of progress for travel advisors everywhere.”

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“Each of these 2026 events is intentionally built to move the needle on our members’ businesses,” said Sarah Little, senior vice president of business development for ASTA. “From immersive product training in Amsterdam to high-level strategy forums in Denver and Ireland, advisors and partners will walk away with stronger supplier relationships, clearer growth strategies and a pipeline of new opportunities they can act on the moment they return home.”

Now that you have a taste of what to expect from the group in 2026, here’s an overview of ASTA’s 2026 events for travel advisors.

ASTA’s 2026 Event Lineup

• ASTA Globes in Chicago, IL, January 22: The first-ever ASTA Globes will take place at the historic Palmer House in downtown Chicago and will honor the advisors, agencies and suppliers that are shaping the future of travel.
• River Cruise Expo in Amsterdam, Netherlands, March 11-15: Advisors will have the opportunity to tour a record-breaking number of river cruise ships while partaking in educational sessions, expert programming and exclusive networking opportunities.
• Legislative Day 2026 in Washington D.C., April 20-21: Advisors will make their voices heard at ASTA’s annual Legislative Day in D.C., actively shaping the policies that impact their businesses.
• Travel Advisor Conference in San Diego, CA, May 27-29: An event for travel advisors and suppliers focused on education, upcoming trends and marketplace connections.
• Caribbean Showcase in St. Kitts, August 22-26: An opportunity for advisors to explore one of travel’s most dynamic destinations with site immersion, supplier access and chances to grow their business in a resort setting.
• Travel Masters, Adare Manor, Ireland, September 15-18: An invite-only, high-level gathering for senior advisors and their partners to strategize, network and explore the future of luxury travel.
• Corporate Executive Forum and Premium Business Summit, Denver, CO, October 14-16: A powerful summit experience comprising two events, the Corporate Executive Forum will focus on the growing corporate travel sector and leadership, while the Premium Business Summit will host ASTA Premium members and focus on growth, technology innovation and “future-ready business practices,” according to ASTA.

“(Event) attendees gain strategic education across business strategies and specialties, direct access to suppliers, destinations and peers, exclusive networking opportunities in premier locations and a meaningful voice in industry advocacy,” said ASTA.

Interested in attending an ASTA event in 2026? Registration is now open for most events, and advisors are encouraged to save the dates to secure early-registration pricing as sessions and capacity are expected to fill quickly.