Advisors are the bread and butter of the travel industry, and the incredible brands that call VAX VacationAccess home are so grateful to you for all that you do. Don’t believe us? We reached out to a few of our trusted suppliers to ask why they appreciate travel advisors this Travel Advisor Appreciation Month. Here’s what they had to say.
“Caribe Royale Orlando loves partnering with travel advisors! From start to finish, travel is their business, and there are so many ways that agents deliver value. Taking the time to understand and communicate their clients’ expectations and having the knowledge and resources to create experiences that exceed those expectations is so important. And while travel advisors have the connections and expertise to access the best offers, the real value comes from helping their clients make the most of their time in destination.” Samantha Gatza, director of leisure sales for Caribe Royale Orlando
“Dear travel advisors, Hoteles Xcaret appreciates the support and effort given in creating unforgettable experiences for travelers worldwide and helping us share the All Fun Inclusive concept to the world. Your commitment of getting to know Hotel Xcaret Arte, Hotel Xcaret Mexico and La Casa de la Playa inspire us to share more insights to our dearest heroes of the travel industry. Your passion for travel is well-noticed and we are grateful to have "Xellent" ambassadors like you. Here’s to you! Gracias!” Melissa Fernández, sales executive USA & Canada for Hoteles Xcaret
“I appreciate all the effort agents put in finding the perfect product for the right family/couple. We understand it is a lot of work and can’t thank them enough when they choose our products and creating value to all the chain. They are truly the backbone (and the heart) of our industry!” Ana Ramirez, director of sales - leisure for Fairmont Mayakoba, Riviera Maya
“We love travel advisors for their fierce dedication and tireless work ethic. Their knowledge and connections to know which hotels and resorts would work best for their clients. Their ability to enhance a trip with one-of-a-kind tailored experiences. We appreciate and value the relationships and friendships we have cultivated over the years.” Shauna, Jennifer, Malia and Beverly, the area sales team for Highgate Hawaii
"At Amstar DMC, we are incredibly grateful for our Travel Advisors. Your dedication and expertise make a significant impact on our success. As a Senior Manager for the North America Sales Team, I see firsthand how your personalized service and industry knowledge create unforgettable experiences for our clients. Your ability to understand and cater to unique travel needs is invaluable. You don't just help us grow; you elevate our entire operation. Thank you for your exceptional partnership and for being an essential part of our journey. We truly appreciate everything you do." Rosalinda Rodriguez, senior manager, sales & business development, Amstar
“Discover Puerto Rico is grateful to Travel Professionals for the vital role they have played and continue to play in promoting the island's unique attractions, culture and experiences. Travel Professionals have helped connect visitors with memorable moments, ensuring they have a fantastic time exploring Puerto Rico. Their expertise and personalized service contribute to creating unforgettable vacations for travelers, fostering positive memories and encouraging repeat visits. By working closely with Travel Professionals, Discover Puerto Rico has been able to reach a discerning and broader audience, and showcase all the wonders the Island has to offer.” Franciso Blanch, leisure sales director for Discover Puerto Rico
“The team at Princess Hotels & Resorts, Dominican Republic and Mexico, extend our heartfelt gratitude to you, the travel professionals, for your invaluable role. With your expertise, dedication and passion, you illuminate the path to dream vacations for countless guests, ensuring every detail is meticulously tailored to perfection. And your unwavering commitment and extensive knowledge elevates each stay. We at Princess Hotels & Resorts cherish your partnership and recognize your indispensable contributions in shaping exceptional travel experiences that transcend clients’ expectations and elevate our business. Happy Travel Agent Appreciation Month!” Nicole Perez, director of sales North America for Princess Hotels & Resorts
“Arch RoamRight values our travel advisor colleagues, recognizing them as essential contributors to the travel industry. Your expertise in crafting tailored travel experiences enhances the overall customer journey, making you invaluable in educating about the importance of travel insurance. By collaborating with travel advisors, Arch RoamRight ensures that clients are well-informed and prepared for their trips, which aligns with our commitment to customer satisfaction and support. Thank you for always going the extra mile! We look forward to continuing to support you and your clients with reliable travel insurance solutions.” Deb Auxier, marketing manager for Arch RoamRight
“Travel advisors are essential to our business and we appreciate the immense value they bring to the travel and hospitality industry. Their dedication, insight, and unwavering commitment to their clients have been instrumental in the success of Rental Escapes. Travel advisors’ expertise not only enhances client experiences but deepens our understanding of the evolving trends travelers seek while booking their vacations. The travel advisor community is not just our partners, they are an integral part of the Rental Escapes team.” Willie Fernandez, chief marketing officer, Rental Escapes
"At Embassy Suites by Hilton Aruba Resort, we deeply cherish our travel advisors, the vibrant heartbeat of our industry. Their unwavering dedication and personalized care create unforgettable experiences for our guests, aligning seamlessly with our values. We're privileged to collaborate with such passionate professionals, who consistently exceed expectations. Our heartfelt gratitude extends to these incredible advisors for their invaluable contributions in crafting magical moments worldwide." Eliana Fun, director of sales at Embassy Suites by Hilton Aruba Resort
“Travel advisors are the backbone of our industry, providing invaluable support and professionalism to their clients. Their dedication is unparalleled: from ensuring smooth logistics to recommending hidden gems and arranging customized services. I applaud your efforts to provide exceptional service and appreciate your role in making travel experiences memorable. Thank you for your unwavering commitment and expertise in creating unforgettable trips for travelers around the world. Our Meliá PRO platform is a token of our appreciation, offering hassle-free bookings, exclusive benefits and valuable resources. Your partnership is invaluable in helping us create exceptional stays and lasting memories for our guests.” Rodolfo Cresta, corporate & PREMIUM sales NORAM, director – The Americas
“Our valued travel advisors are the backbone of the travel industry and our success. At Atlantis Paradise Island, we rely on advisors’ expertise and professionalism to encourage guests to consider The Bahamas and Atlantis, the most remarkable destination resort in the world. We know our guests are set up for a successful travel experience when working with a travel advisor.” Gabriela Lam, vice president, leisure sales, Atlantis Paradise Island, Bahamas
"From its founding in 1981, Avanti Destinations has relied exclusively on travel advisors to recommend and book our custom FIT and group vacations to Europe, the UK, the South Pacific (Australia, New Zealand), Asia, Central and South America, North Africa and the Middle East. We do not sell through any other channel – you are our people! We are very grateful to have you as our business partners in creating the most satisfying vacations for independent travelers who want the very best in multi-destination itineraries. Advisors earn commission on nearly every element booked – including air and rail." Gina Bang, chief sales and marketing officer for Avanti Destinations
"Our team here at Travefy is constantly impressed and inspired by the art, craft and professionalism that travel advisors bring to the industry. Travel advisors work tirelessly to plan experiences their clients will remember (for) the rest of their lives. Travefy counts it as a privilege to support advisors in their passion and drive to build their businesses and craft lifelong memories." Scott Rutz, vice president of sales and marketing, founding team for Travefy
“Over time, travel advisors have served as the frontline ambassadors of the travel industry, offering the personalized and unique elements and details that travelers seek when planning their ideal getaways. We are grateful for your expertise, which continues to be essential in tailoring each stay to perfection. Thank you for being the invaluable allies and ambassadors for All-Inclusive by Marriott Bonvoy.” Xavier Pineda, director of sales & marketing all-inclusive, Marriott International
"ATELIER de Hoteles holds a deep appreciation for the invaluable partnership with Travel Advisors. Besides considering them our business partners, we admire their expertise, passion and dedication to their craft. They excel in advising and caring for their clients, navigating them through the complexity of travel experiences. As our allies, they champion our brand's quality and uniqueness, fostering trust and loyalty among travelers. Together, we form a tight-knit community united in our goal to create unforgettable experiences for our mutual clients. We recognize their partnership through our BELONG program, designed exclusively for them to reward their loyalty." Marcela Maldonado, leisure sales director for ATELIER de Hoteles
“As an Emerald Proud Partner of the American Society of Travel Advisors, Hilton acknowledges the importance of travel advisors as our partners and the role they play in our business. Each May, we embrace the opportunity to celebrate them and spotlight the amazing work they do for us and the industry. From Waldorf Astoria to Hampton by Hilton, we know we have a brand for every traveler and every trip occasion across our brand portfolio – and look forward to continuing to work with our travel advisor partners to create memorable and one-of-a-kind experiences for their customers.” John Ryan, vice president of global travel partnerships, leisure and all-inclusive sales for Hilton
“It’s not easy to narrow down words to express the gratitude we have for travel advisors who tirelessly connect travelers with unforgettable experiences. Your dedication ensures seamless journeys and unforgettable memories for our guests. Your expertise, insights and passion drive the travel industry forward, enriching lives and fostering exploration. We appreciate the collaborative spirit that strengthens our partnerships, allowing us to exceed expectations and create remarkable stays. Together, we transform dreams into reality, creating cherished moments that last a lifetime. Thank you for being the driving force behind the magic of travel, empowering us to deliver exceptional hospitality with every stay.” Paulina Chahin, senior director of sales for The Fives Hotels & Residences
"At Oasis, we deeply value the expertise and dedication of travel advisors. Their keen understanding of clients' preferences and extensive knowledge of travel options ensure that the right clients are booked at the right Oasis resort, fulfilling our shared goal: delivering the best vacation experience possible." Cristina White, director of sales & OasisConnect manager for TEMCO (exclusive representative of Oasis Hotels & Resorts)
“Travel advisors are an amazing group with a variety of specializations, but what they all have in common is their dedication, expertise and passion. What each and every travel advisor provides is priceless and, as a partner to travel agencies, we appreciate them every day of the year!” Suzanne Lustig, director of national accounts, Allianz Partners, USA
"Valentin Imperial Riviera Maya loves Travel Advisors for the extra effort, time and dedication they offer to all the travelers to ensure they have an amazing vacation. Always going above and beyond to exceed the expectations of our guests and travelers. We are thankful for the great support and confidence!" Hortensia Garcia Lopez, dir. sales, marketing & communications USA, Valentin Hotel Group
"Travel advisors are our best allies in the tourism industry, and Visit Lauderdale recognizes the various ways in which they have supported our destination throughout the years. From group meetings to family vacations, a travel advisor is a trustworthy expert who inspires wanderlust and helps individuals create memorable and enjoyable experiences while visiting Greater Fort Lauderdale. “It’s a symbiotic relationship that Visit Lauderdale values and continuously nurtures. Our team provides travel advisors with exclusive deals for local restaurants, shops, and attractions.” Stacy Ritter, president and CEO of Visit Lauderdale
“Travel Agents are the driving force and backbone of Karisma Hotels & Resorts. Our objective is to continue strengthening our partnership by providing the necessary tools and support for their continued success. We recognize the pivotal role travel professionals play in connecting travelers with unforgettable experiences at our properties. Their dedication and expertise have enabled us to create memorable moments for guests worldwide. Together, we aim to enhance customer satisfaction, foster trust and build lasting relationships. Karisma Hotels & Resorts is deeply thankful for the collaborative efforts of travel pros in making dreams come true for travelers everywhere.” Karisma Hotels & Resorts
“Travel advisors have long played a vital role in our Hawaii hotels’ success. It is a true partnership that we never take for granted. Their knowledge of our hotels along with the destination make for a winning combination. They truly care and go above & beyond for our mutual clients, making sure beginning to end details deliver a dream holiday. In appreciation for all that they do, we created the Mahalo Rewards program where travel advisors earn Bonvoy points which go directly into their own account when booking one of our Marriott Hawaii participating hotels. Mahalo to all the travel advisors for doing an amazing job and by taking the ordinary and making it extraordinary!” Deaner W. Snively, senior account executive, leisure, Marriott International - Hawai’i & French Polynesia
“I want to express our utmost gratitude for the partnership of our trusted travel advisors and thank them for all they do to bring Marriott International's purpose to life — connecting people through the power of travel. By intentionally crafting unforgettable moments at our hotels, to embracing the various changes of our industry, travel advisors constantly deliver on their promise of creating lifelong memories.” Marco T. Forliti, senior account executive, leisure, Marriott International - Hawai’i & French Polynesia
“At French bee we love our travel advisors and are grateful for the impactful partnership we've built over the years. We deeply appreciate your trust in our airline, your unwavering support and dedication for our mutual customers. Thank you for being an integral part of our success. Your work has not only strengthened our brand but has also contributed to the growth and prosperity of our partnership and we are looking forward to creating even more memorable travel experiences together.” Kateryna Naumenko, acting head of sales USA for French bee
“Since the founding of AmaWaterways 22 years ago, travel advisors have been at the heart of our company – without their passion, expertise and loyalty, we would not be the successful river cruise company we are today. Whether new to the travel industry or a seasoned advisor, travel partners can count on our teams to provide the training and support needed to grow their river cruise business with AmaWaterways. Together, we look forward to continuing to create exceptional travel experiences and exceeding the expectations of discerning travelers worldwide.” Alex Pinelo, senior vice president of sales for AmaWaterways
"Travel advisors are a lifeline to the travel industry; their knowledge, expertise and commitment to their clients provides life experiences that create memories! The communication, care and ‘leave no stone unturned’ attitude travel advisors bestow achieves a positive experience for all involved. Thank you Travel Advisors!" Barry Kushner, area director of wholesale leisure sales for Fairmont El San Juan Hotel
''Travel advisors are like the superheroes of the travel world, working tirelessly to bring their clients' wildest dreams to life. From sorting out all the nitty-gritty logistics to uncovering those hidden gems off the beaten path, they pour their hearts into every detail to ensure every trip is pure magic. But what's even more amazing is how they inject so much life and vibrancy into the industry. With their infectious energy and passion, they make working in travel feel like an endless adventure. Their stories are not just inspiring; they're a call to action, urging us all to pack our bags and embark on new journeys. Thank you travel advisors for being so amazing!'' Eva Rudzite, senior partnership manager for Dispo
"Travel advisors have been an important part of our business since the founding of Travel Guard. We greatly appreciate the role travel advisors play on the front line, interacting with and assisting our customers on a daily basis. They understand the needs and concerns of their clients and provide valuable input that helps us innovate our products and services to meet the ever-changing needs of travelers. In May, we are privileged to recognize and celebrate the contributions travel advisors make every day to our industry. THANK YOU!" Robert Ford, VP of Sales (US) at AIG – Travel Guard
"Thanks to travel advisors' ambition, vision and hard work, LatitudeGo thrives! We cherish getting to know their stories, goals and dreams, understanding what drives them and their clients. We are honored to be part of a community that fosters collaboration over competition. Witnessing them explore new horizons and unleash their full creativity inspires us, and we are grateful to be part of their story. Here’s to YOU, amazing travel advisors — thank you for all you do!" Penelope Krych, director of operations, LatitudeGo
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