One of the first things I look for in a city hotel is location, and Avalon Hotel delivers. Set on Kungsportsplatsen, Gothenburg's vibrant central square and one of the city's main tram and bus hubs, the hotel places guests within easy walking distance of canals, historic Stora Saluhallen (Market Hall), shopping streets, restaurants and many of the city's top attractions.
Yet Avalon is far more than a convenient base. Its striking contemporary architecture, Scandinavian design and impressive collection of original art make the hotel a destination in its own right.
Opened in 2007, the 101-room property occupies a distinctive wedge-shaped building created for a challenging triangular site. Its signature feature is a heated rooftop pool that appears to float above bustling Kungsportsplatsen below.
The Vibe
Artful. The hotel reflects so much of what I loved about modern Gothenburg: clean Scandinavian design, thoughtful architecture and the idea that art belongs in everyday life. Built around Feng Shui principles, the hotel uses lighting, colors, materials and room layouts to create a sense of balance. Artwork and design pieces appear throughout the guest rooms and public spaces, making the hotel feel distinctive without trying too hard.
How I Felt
Connected. Staying at the property put Gothenburg at my doorstep. I could walk out the door and be part of the city within minutes, whether I was heading to the Market Hall, strolling along the canals or catching public transportation farther afield. After a day of exploring, I returned to a hotel that felt connected to the city rather than removed from it. I liked feeling that Gothenburg was happening all around me.
The Digs
I stayed in a fifth-floor Superior Open Bath room, where a freestanding soaking tub was integrated into the room rather than tucked away in a traditional bathroom. The space felt airy and spa-like complemented by custom furnishings, plush robes, slippers and Bvlgari bath amenities. My small French balcony overlooked bustling Kungsportsplatsen and historic Stora Saluhallen, making it a wonderful perch for people-watching.
I visited during Midsummer, when daylight stretches to nearly 19 hours, but excellent blackout shades ensured a restful night’s sleep.
The architects transformed a challenging corner site into one of Gothenburg's most recognizable contemporary landmarks. Its signature feature is the heated rooftop pool, where part of it extends beyond the building, creating the illusion that it floats above the city streets below. With panoramic city views, the rooftop terrace quickly became one of my favorite places to unwind after a day of exploring.
The Agenda
I could not have asked for a better base for exploring Gothenburg. The hotel sits on Kungstorget, placing me within easy reach of the city's canals, shopping streets, restaurants and historic landmarks. I could head almost anywhere I wanted on foot, by tram or by bicycle. Just steps away, I explored Stora Saluhallen, Gothenburg’s historic Market Hall, wandered through the Museum of Gothenburg along the canal, visited the iconic Feskekôrka fish market and stopped in the charming Haga District for a traditional Swedish fika break. The location made it effortless to experience the city at my own pace.
The Eats
I always judge a hotel breakfast by whether I want to go back for seconds. At Avalon, I did. While there was no shortage of hot dishes, cheeses and fruit, I found myself making a beeline for the smoked salmon, homemade breads and fresh juices each morning. The restaurant serves Nordic cuisine with French bistro influences later in the day, but what impressed me just as much was how many Gothenburg residents came through the doors. That's usually a good sign you've found more than just a hotel restaurant.
Why I Would Go Back
The Avalon Hotel made Gothenburg easy. From the moment I arrived, getting around was effortless. I could walk to many of the city’s highlights and hop on a nearby tram whenever I wanted to venture further. Yet convenience was only part of its appeal. I would return for the art, the homemade bread and another swim above the city. Next time, perhaps I will bring someone along to share the view.
Sharon Kurtz
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