As demand for personalized, design-forward travel grows, the definition of luxury is evolving. Today's clients crave more than ocean views and pillow menus — they're seeking connection, space and something that feels truly one-of-a-kind.
Enter TROBBU Boutique Collection, a fresh villa concept in Tulum that blends upscale comfort and nature. With just 10 three-level villas and a guest experience rooted in privacy, flexibility and local flavor, TROBBU offers a compelling alternative to the traditional all-inclusive or resort stay.
For travel advisors looking to expand their Mexico portfolio with something stylish, intimate and commissionable — this is one to know.
Where Mayan Roots Meet Modern Luxury
Once a sacred Mayan port city, Tulum has become one of the Riviera Maya's most in-demand destinations. Yet despite its international buzz, it continues to embody a grounded, mystical energy.
Whether your clients are drawn to ruins, reefs or relaxation, Tulum attracts thoughtful travelers — from spiritual wellness seekers to multigenerational families.
Nearby Highlights Include
- The iconic cliffside Mayan Ruins of Tulum and the inland pyramids of Cobá
- Cenotes like Aktun Chen, where freshwater pools shimmer beneath the jungle canopy
- A tasty culinary scene blending Yucatán staples like ceviche and cochinita pibil with globally inspired fusion dishes.
The TROBBU Experience: Private Villas, Curated Comfort
Each of TROBBU's 10 villas spans over 2,700 square feet across three levels. Designed to feel like a private residence — with the ease and amenities of a boutique hotel — they're ideal for families, small groups and wellness-focused travelers who want space to relax and recharge.
Villa Highlights Include
- Three bedrooms and three and a half baths, accommodating up to eight guests
- Private infinity pool and shaded outdoor lounge with built-in grill — perfect for relaxed meals or sunset cocktails
- Fully equipped kitchen, high-speed Wi-Fi and a semi-underground living room that stays naturally cool
- Premium furnishings and thoughtful, design-forward touches throughout
The property offers a yoga room, fitness center and spa treatment room with in-villa treatments available by request. By year's end, TROBBU Tulum will add a sauna, steam room and another treatment room. Guests can also enjoy yoga, wine tastings, cenote excursions and family-friendly activities such as pizza-making and art classes.
In-Villa Dining with a Local Twist
Dining at TROBBU is both indulgent and flexible. Guests can opt into an on-demand meal program featuring themed dinners served right in the villa — like Taco Tuesdays, Italian nights or seafood specials with a regional twist.
What Travel Advisors Should Know
Commissionable Bookings
TROBBU offers commissionable rates for travel professionals. Advisors can book directly through the in-house team by emailing: direccion.ventas@trobburesorts.com.
Ideal Clients
- Affluent families seeking space and seclusion
- Couples or adult groups wanting upscale comfort without resort crowds
- Wellness travelers interested in yoga, spa services and nature
- Culinary travelers are drawn to in-villa dining and immersive food experiences
Unique Selling Points
- Spacious, private villas with luxury amenities
- Curated wellness and cultural activities
- Beach club partnerships with guest access and transportation
- Peaceful location just six–10 minutes from Tulum's town center
Improved Air Access
TROBBU is 38 minutes from the new Felipe Carrillo Puerto Airport (TQO) and one hour 45 minutes from Cancún International (CUN). Private airport transfers can be arranged.
Accessibility Note
TROBBU’s three-level villas do not have elevators and may not be suitable for guests with mobility limitations. Travel advisors are encouraged to inquire about accessibility needs when booking.
TROBBU Boutique Collection offers a next-generation luxury experience where modern design, privacy and curated service converge in one of Mexico's most captivating destinations. For clients seeking more than a resort and for advisors looking to stay ahead of the curve in the luxury villa space, TROBBU is a standout option in Tulum's evolving travel space.
Sharon Kurtz
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