If there’s one feeling that all people share all around the planet, it’s hope.
Hope is what drives us all—anticipation of better times to come, even as we work to get the trying ones behind us. And it is with hope, faith, and optimism—even as we fight our way out of COVID-19’s sticky web—that we look forward to better things to come and, most importantly, plan for them.
That’s the thinking behind everything Apple Leisure Group® Vacations has been launching as they put positivity forward—something that’s tremendously important as we become increasingly restless, frustrated, and anchored down in quarantine. Because when times are hard, days are long. Waiting for things to turn around can feel endless or even impossible when we don’t have something to look forward to.
And that’s where efforts like the Rebook Now. Recharge Later. come into play, waving a banner of positive vibes to combat sad ones. That’s where incentives that plan for a better future and escape from a difficult present provide the light at the end of the tunnel travelers need.
With it, Apple Leisure Group® Vacations responds to panic-cancellations with a message of hope: that plans of that perfect vacation are not lost forever; that the next trip, the reward for getting through this, will be even better than the interrupted one could ever have been. A whole 25% better, to be exact.
Now that all sounds very mysterious, but it’s actually rather simple.
All of the travel agent brands under the Apple Leisure Group® Vacations umbrella (Apple Vacations, Funjet Vacations, Travel Impressions, Blue Sky Tours) is offering Future Travel Credit worth 125% of their booking-specific refund amount for customers who choose to rebook rather than outright cancel their COVID-19-impacted trips—specifically bookings made before 3/20/20 for travel by 5/31/20. That’s a full credit (less penalties, if applicable, for those booking without Travel Protection Plus; bookings with Travel Protection Plus will receive credit toward repurchase of the premium for their next booking) PLUS an additional 25% of that amount for use toward the next booking with their selected brand. (Details, terms, conditions, and restrictions here.)
With this generous offer, these brands are asking customers to have faith that better times lie ahead, and giving them strength to push onward through today’s hardships by providing them a reward to look forward to. In essence, to Rebook Now. Recharge Later., under sunny skies, with toes in the sand, and with COVID-19 as distant of a memory as a wisp of a cloud.
They’re supporting this wishful but also realistic thinking through their Planning Today for Travel Tomorrow agent offer, with never-before-seen low rates to entice those who want something exciting to count down to. These incredibly discounted packages, including many on Exclusive Nonstop Vacation Flights, which are now available for 2021 booking, are a great place to start when looking for inspiration for that bonus 25% in Future Travel Credit from Rebook Now. Recharge Later.!
This positive, future-focused thinking also being backed up by consumer-friendly social media, with a ready-made campaign you can release to your own followers: Dream Now, Travel Later.
With Dream Now, Travel Later, we released an emotional, heartstring-tugging video you can easily share on YouTube, Facebook, and more to keep hope burning bright. A series of light, inspiring images are also provided, all to keep consumer wanderlust alive. ALGV even supplies agents with pre-written caption copy provided that urges them to spend their quarantine daydreaming about where they’ll find themselves when the tide turns. Agents have their choice of using one or all of seven beautiful photos that frame stunning moments as snapshots of vacation fantasy.
These easy-to-use social media content packages are available for immediate download and sharing, to help agents and travel stay top of mind—especially important as homebound individuals grow restless. Images and posts can be found on ALGV360⁰, the online hub for all the marketing material a travel advisor could need to help boost the visibility of their business. All agents have access to ALGV360⁰, and are not only welcome to, but urged to take this content to splash across their own channels as reminders and symbols of hope.
Because at the end of the day, it’s the promise of what’s next that drives us all. Everything on this earth has an ebb and a flow, and what goes down must surely come up as well. So long as we give people excitement to look forward to, a vacation to dream about … and hope to hold onto.
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